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In August 2018, Apple became the first publicly traded U.S. It is also the world's fourth-largest smartphone manufacturer.
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Apple is the world's 4th-largest PC vendor by unit sales as of January 2021. Apple is the world's largest technology company by revenue and one of the world's most valuable companies. In June 2019, Jony Ive, Apple's CDO, left the company to start his own firm, but stated he would work with Apple as its primary client.Īpple's worldwide annual revenue totaled $274.5 billion for the 2020 fiscal year. Two months later, Jobs died, marking the end of an era for the company. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. in 2007, reflecting a focus toward consumer electronics, and launched the iPhone to critical acclaim and financial success.
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Apple swiftly returned to profitability under the revitalizing Think different campaign, rebuilding Apple's status by launching the iMac in 1998, opening a retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. Jobs regained leadership status, becoming CEO in 2000. He led Apple to buy NeXT in 1997, solving a failed operating system strategy and bringing Jobs back. The board recruited CEO Gil Amelio to what would be a 500-day attempt to rehabilitate the financially troubled company-reshaping it with layoffs, executive restructuring, and product focus. Īs the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs resigned to found NeXT, taking some Apple co-workers with him. However, the high price of its products and limited application library caused problems, as did power struggles between executives. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim.
Apple went public in 1980 to instant financial success. Jobs and Wozniak hired a staff of computer designers and had a production line starting in Jobs' garage. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Apple Inc.Īpple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back to Jobs and Wozniak within 12 days. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Arcade, Apple Music, Apple TV+, Apple Fitness+, iMessage, and iCloud.
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Apple's software includes iOS, iPadOS, macOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro X, Logic Pro, and Xcode.
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Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds, the AirPods Max headphones, and the HomePod smart speaker line. information technology industry, along with Amazon, Google, Microsoft, and Facebook. It is considered one of the Big Five companies in the U.S. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
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